Brown & serve. Since 1909. Try them hot! Just 8 minutes in the oven! S. Rosen's Brown & Serve Sweet Yeast Rolls make the perfect addition to any meal. Slightly sweet, light and airy, sweet yeast rolls work equally well in a basket on the dinner table or sliced in half and used to make a delicious sandwich. Come up with recipe ideas of your own and share them with us! S. Rosen's Brown & Serve Sweet Yeast Rolls - homemade taste without the homemade work.