Per 1/4 Cup: 110 Calories; 0g sat fat (0%DV); 0 mg sodium (0%DV); 0 g total sugars. Since 1869. Fun and easy recipes. Glad You Asked! What is Unbleached All Purpose Flour? Unbleached flour is allowed to age naturally. Pillsbury Best. Unbleached All Purpose Flour is appropriate for all uses. What flours can I substitute with Unbleached All Purpose Flour? Unbleached All Purpose Flour and All Purpose Flour can be used interchangeably. If the recipe calls for Self-Rising Flour, add 1-1/2 teaspoons baking powder and 1/2 teaspoon salt for every cup of Unbleached All Purpose Flour substituted in the recipe. pillsburybaking.com. Question or comments? 1-800-767-4466. Package information will be helpful when contacting us. Visit us at pillsburybaking.com.