40% less fat than regular potato chips (total fat content of regular potato chips is 10 g per 1 oz serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz serving). Fresh taste of Lay's Signature potatoes. Crafted with care. Guaranteed fresh until printed date. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. We start with Lay's Signature potatoes, slice nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting, goodness of ingredients shine. Lay's Kettle Cooked potato chip crafted with care. Find us on facebook.com/lays. No artificial flavors. No preservatives. Frito Lay flavor kitchen. www.lays.com. Visit our website at fritolay.com.