Baked with real pecans. Sugar free, really delicious. Sugar free! Not a reduced calorie food (see nutrition information for fat content). No artificial colors or flavors. No high-fructose corn syrup. 20% less net carbs than regular cookies (Net carbs = total carbs - fiber - 1/2 maltitol sorbitol value). Visit us at: www.voortman.com or call weekdays (Eastern Time): 1-800-808-5950 (US/Canada). Product of Canada/printed in Canada.