New! From the makers of Rold Gold Pretzels. Recipe no. 4. Rold Gold has always been good at pretzels, but thanks to our new Innovation Kitchen we're also great at flavor. And we've got a new line of flavor recipes to prove it! This is recipe no.4. And these twists are full of delicious, zesty, buffalo flavor. Enjoy! fritolay.com. SmartLabel: Scan for more food information. 1-800-352-4477 Call for more food information. Questions or comments? 1-800-352-4477 Mon - Fri 9:00 am to 4:30 pm CT email or chat at fritolay.com. Please provide product name, bag size, date, price and numbers found below for each package.