No artificial flavors. colors. No preservatives. Pure deliciousness. Made with real cheese. At Simply, our snacks are made with ingredients you can feel good about and come from the brands you love. We call this pure deliciousness. These delicious snacks are seasoned using real cheese & spicy jalapeno. Bring the heat to your crunch. Chester Cheetah. fritolay.com. Questions or comments? 1-800-352-4477 Weekdays 9:00 am to 4:30 pm CST email or chat at fritolay.com.