Uses 28% less energy than 100w bulbs (Provides 1270 lumens vs. 1260 for 100w modified spectrum incandescent & 1690 lumens for regular 100w). Uses only 72w. 0.9 Year life (Based on 3 hours use per day). GE's best soft white incandescent line (GE's Best Incandescent Soft White line provides the light qualities you love, but uses less energy: same size and shape fits traditional general use fixtures; same warm, pleasing light; same full dimmability; uses 28% less energy (Provides 1270 lumens vs. 1260 for 100w modified spectrum incandescent & 1690 lumens for regular 100w). Brightness: 1270 lumens. Estimated Energy Cost: $8.67 per year. Let GE show you what light can do. From light that lets you see every detail to light that helps you connect with family and friends, from vibrant to gentle - GE's new home lighting solutions make it easy to find the right light for your home. Strong, vibrant light. www.GELighting.com. Visit us on the internet www.GELighting.com. 800-GE-Light. Made in Hungary.