12 weeks of freshness (from wash until wear). Squeeze & sniff. Downy Unstopables go directly into the washer to give a fresh scent boost. Safe for all colors, fabrics and loads. Great for active wear and towels. HE compatible. 12 weeks lasts up to from wash until wear. In-wash scent beads for long-lasting freshness. Lavender. Vanilla. Relaxed.