Concentrated Clorox. New! For standard & HE Machines. 2x more fragrance (As compared to Clorox scented bleach). Cleans & protects surfaces (By reducing soil adhesion). Stain protection for easier cleaning (By reducing soil adhesion). Keeps clothes whiter longer (Based on stain removal vs. detergent alone). With CloroMax technology. Question or comments? Visit us at www.clorox.com or call 1-800-292-2200. For more product ingredient information, visit www.IngredientsInside.com. Contains no phosphorus. Not harmful to septic systems. how2recycle.info. Made in USA of global components.