Dietary Supplement. Flavors & colors from natural sources. Pediatrician preferred (Based on survey of pediatricians who discuss children's supplements with their patients' parents and prefer to recommend Disney Complete formula vs. comparable leading brands). 33% less sugar than leading brand (52 Week Nielsen ScanTrack data ending 11/22/2014. Leading brand's Complete Multi-vitamin gummies contain 3 grams of sugar per 2 gummies). Natural color variation is normal and does not affect the quality of the product. NatureSmart: The right choice for vitamins. www.naturesmartvitamins.com. Call toll free 1-888-Vitahelp (848-2435) with questions or comments, Mon.-Sat., 9am-7pm EST. Vitamin A: eye support. B vitamins: energy metabolism support. Vitamin C: immune support. Vitamin D: bone support. Vitamin E: antioxidant support. No: milk or milk derivatives, gluten, shellfish, egg, peanut. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, care or prevent any disease.) Made in the USA with select ingredients from around the world.