Anticavity fluoride toothpaste. Whitening toothpaste with activated charcoal. Gluten free. Vegan. Sugar free. Helps keep your teeth white and bright. Micropolishers to safely remove stains. Enamel-safe fluoride toothpaste with clinically proven cavity protection. Cooling mint flavor to keep you fresh. www.colgate.com. SmartLabel: App enabled scan for more information. Questions? 1-800-468-6502. Responsibly made (To learn more, visit www.colgatepalmolive.com/responsibly-made). Save Water: Turn off the tap while brushing. Made in Mexico.