Used by professionals. Holds for 24 hours in high humidity. Ultimate definition for short or layered hair. Professional quality. Our Philosophy: From our origins in salons in 1948, Tresemme has been driven by a simple truth: every woman deserves to look & feel fabulous, like they've just stepped out of the salon. Tresemme is dedicated to creating haircare products that are salon quality. Inspired by stylists and tested in salons the products are designed to help you achieve salon gorgeous fair every day. Tresemme. Professional. At your fingertips. Why use Tres Ultra Firm Control Gel? This product provides our strongest all-day control and 24 hour humidity resistance to help lock out frizz, leaving your day looking healthy without stickiness. This alcohol-free formula helps you sculpt and define piece-y salon looks and will help retain even the most hard-to-hold, fabulous styles from morning to night. For more salon secrets from our stylists go to tresemme.com. Questions? Comments? Contact us at 1-888-497-7054 or at tresemme.com. Made in USA.