Expert color every time. Color Blend Technology. Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Our Color Blend Technology layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Shade 124 Natural blue black layers rich black tones. For optimal results, use on light brown to black hair. On gray hair, color gives a blue black result. On natural red hair, color gives a blue black result. Lasts up to 8 weeks! Ultimate natural-looking color! Q: Why is Nice 'n Easy haircolor so amazing? A: Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q: Will it cover my grays? A: Yes! Nice 'n Easy promises 100% gray coverage. For really resistant grays, try Nice 'n Easy Gray Solution. Q: How long will my color last? A: Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q: How does it work? A: Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs untreated hair). To touch up roots between colorings, try Nice 'n Easy Root Touch-Up 3 Black. For help, visit www.clairol.com. Need help? Call us at 1-800-CLAIROL (1-800-252-4765) to speak to an expert color consultant. For bilingual help, call 1-800-HISPANA (1-800-447-7262). See how you will look in this shade! Go to clairol.com for the Try It On Studio. Made in Mexico.