10x Longer lasting cool (vs. a leading fluoride toothpaste). MaxFresh with whitening. +charcoal. MaxFresh + Charcoal Toothpaste: Odor neutralizing formula detoxifies breath by neutralizing molecules associated with bad breath (Based on in-vitro odor reduction results and descriptive sensory panel analysis following brushing teeth and tongue). Fights cavities, whitens teeth, freshens breath. Recyclable tube. Learn more about our recyclable tube at colgate.com/goodness. Save Water. Turn off the tap while brushing.