Sweet and salty. No artificial anything. Real cane sugar. Certified gluten-free. Non GMO Project verified. nongmoproject.org. Virtually no hulls. Antioxidants 5 mg per serving (Total antioxidants determined from phenolic and anthocyanin content. Visit our website for more details). Cousin Willie's is part of a family owned and operated company that's been perfecting popcorn for over 75 years in the heartland of America. We believe we now have the perfect popcorn, in our unique, Simply Better Mauve Popcorn. Taste the difference: it is crispy, crunchy, has virtually no hulls, contains antioxidants and is simply better! Try all our delicious flavors! You won't be disappointed, I guarantee it. - Cousin Willie. Guaranteed fresh. 100% whole grain. Gluten free. Zero trans fat. Visit our website: www.cousinwillies.com. Facebook. Twitter. Made in the USA.