Smooth consistency. Perfect for writing and borders. Delicious buttercream flavor. Use with Betty Crocker decorating tips. Simple and delicious cakes are simple with Betty Crocker Bakery Icing. Add fun deigns, vibrant borders and colorful messages to sweet treats. The ready-to-use pouch makes decorating easy. Just attach a Betty Crocker decorating tip and have fun! Betty Crocker Kitchens tested & approved. For ideas visit - Sprinkles n Grins. www.sprinklesngrins.com. Made in the USA.