A taste of San Francisco. Crafted without compromised for over 137 years. Hills Bros coffee delivers consistently great flavor cup-after-cup. When Austin and Reuben Hills opened for business in San Francisco's Bay City Market, the aroma and flavor of Hills Bros coffee was the perfect remedy for the city's brisk, foggy mornings. Light in body with an acidic sparkle and bright, clean finish, Hills Bros. Morning Roast is a great way to ease into the day - wake up with a taste of San Francisco. Contents may have settled during shipment. www.hillsbros.com. Facebook. Twitter. Pinterest. Instagram. Follow us on social media. Call 1-888-246-2598; www.hillsbros.com. Please recycle your Hills Bros. packaging. Lightly roasted for a pleasant, subtle finish.