Rocky Road Collection. Scooping since 1928. Fresh milk & cream from cows. Not treated with the growth hormone rBST (No significant difference has been shown between milk form rBST treated and non-rBST treated cows). Dig in! In 1929, William Dreyer & Joseph Edy changed the ice cream world as we know it and created one of the first ever ice creams with mix-ins: rocky road. Today we honor that classic with a new collection designed to send you on an indulgent journey, full of flavor and texture. Brownie Brick Road. For the ultimate brownie lover: we know you can't resist dipping your finger into the batter. And whether you prize the gooey brownie center or the crispy edges, we have you covered!