Dependable. Affordable. Sustainable. Smart feels good. Half sheets or full sheets. 70% more square feet than the leading brand's (Based on total reported Nielsen US sales, 26 wks, week ending 5/16/20) regular rolls. Hey there, smart and economical person who also cares about the planet. Did you know that Fiora Paper Towels are strong, absorbent, and long-lasting? Our paper towels are 100% PEFC Certified. We're committed to using sustainable sourcing practices and PEFC is an internationally recognized standard of sustainable forest management. So, it's okay to brag to the person next to you that you use Fiora. PEFC Certified. www.pefc.org.