No. 1 brand (Among diswaher detergents based on sales). Scrubs away dried on food. Virtually spotfree shine. Greese fighting power. Safe for septic tanks. Dishwashers save water (see back panel for water use details). 24 gallons with 11 minutes of handwashing vs 4 gallons per 1 dishwasher cycle. Running the dishwasher daily saves water (Energy star certified dishwashers use less than 4 gallons per cycle. Running the tap for 11 minutes while handwashing uses up to 24 gallons of water).