Quality sour mash Tennessee whiskey. Every drop made in Lynchburg, Tennessee. Quality & craftsmanship since 1866. Mellowed for smoothness drop by drop through sugar maple charcoal. Matured for character in our own handcrafted barrels. Tasted for flavor by masters until deemed ready. Awarded for quality and distinction 7 gold medals since 1904. Jasper Newton Jack Daniel: Here at the Jack Daniel distillery, we're proud to honor the independence & integrity of the man who established our distillery at the cave spring hollow. True to Mr. Jack whiskey-making tradition, we still mellow our whiskey drop by drop and stand by Jack's charge. Every day we make it, we'll make it the best we can. 40% alcohol by volume (80 proof).