Bassett's Liquorice Allsorts Soft & Chewy Candy
Be treat wise get to know what's inside™.
The Original Allsorts Bassett's Liquorice Allsorts® Candy.
Soft and chewy liquorice candy.
To be enjoyed as part of a healthy, active lifestyle. To learn more about nutrition, visit inside www.mypyramid.gov.
The story of Bertie Bassett.
George Bassett founded his confectionery company in Sheffield, England in 1842. Bassett's Liquorice Allsorts, the original Allsorts, were first sold in 1899 and soon became the company's best selling confectionery item. In 1926, Bassett's became a public company and soon after started to look for a trademark which people would associate specifically with the company. After months of meetings looking at 'Allsorts' of ideas, a winner was chosen. Thus "Bertie" was born on January 1, 1929, a character to be made entirely from the individual candy pieces that make up Bassett's Liquorice Allsorts.
Origins of Liquorice.
Liquorice found favor with Assyrian Kings; historians believe Cleopatra used it to preserve her beauty, while the ancient Chinese praised it for its healing qualities. In ancient Greece, the physicians found the liquorice root provided relief from chest complaints. The Romans, too, knew a good thing when they saw one. It is claimed that soldiers were issued with liquorice root to chew, as a means of quenching their thirst on long marches. After the fall of the Roman Empire, the secrets of liquorice were kept safe by monks and it was they, when they came to settle in England at the time of the Crusades, who brought with them many of the plants which started the growing of liquorice in Great Britain.
Made in England.
Questions Call 1-800-524-2854.
Bassett's is a trademark of Trebor Bassett Limited, used under license.
©2008 Trebor Bassett Limited.